When campaigns talk about data, they talk about it in nebulous terms. You are never quite sure what they mean or how it is used.

Some candidates make the mistake thinking that data is just a series of spreadsheets with mailing lists, volunteer lists, etc, believing that it’s somehow not worth the time or effort to cultivate. The truth is, there is so much more to a campaign than a shotgun marketing approach.

Data is the lifeblood of a successful campaign. It makes your campaign leaner and meaner, both on messaging and dollars that need to be spent.

Why go into a fight blind? Data, put simply, is your campaign’s eyes. Data establishes a solid foundation to otherwise gut feelings.

And did I mention it is a cheap pillar of a campaign to acquire and build?

Let’s talk and we can show you how a data driven campaign gives you the best shot at victory while lowering your overall cost.

 

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